Apparel & Luxury

Brand Protection is a key challenge for the apparel and luxury industries. Globalization, the Internet, and advanced technology make it easier for counterfeiters to target name brands, infiltrate the supply chain, and profit from the sale of low quality products masquerading as authentic merchandise. Counterfeit footwear, apparel, and luxury clothing account for a large percentage of goods seized by investigative raids and customs inspections.

In an industry where nearly 98% of all products are manufactured abroad, inefficiencies and leakages occur across the global supply chain. As a result of decentralized operations, brand owners often face the challenges of third shift activity and diverted product sales.

Brand Protection Solutions for Apparel & Luxury

OpSec partners with with apparel and luxury brand owners to build brand protection programs to meet their specific security needs. OpSec's brand protection solutions successfully address each brand's exposure to the threats of counterfeiting and diversion:   

• Apparel & Luxury product authentication devices that integrate covert security and overt security features to allow for instant verification.
• Apparel & Luxury product tracking aimed at securing the supply chain and identifying gray market diversion and third shift production leakages.
• Apparel & Luxury online brand protection services to protect against trademark infringements and unauthorized merchandise sales on the Internet.