OpSec Security Selected by Canada Goose to Put Counterfeiters on Ice

Successful Brand Protection Program Pursues Rogue Websites, Protects Consumers, and Safeguards Brand Integrity

BOSTON – OpSec Security, the global leader in anti-counterfeiting and brand protection, announced the launch of a successful brand protection program for Canada Goose, maker of made-in-Canada, premium, extreme cold weather gear. The online enforcement program has removed over 20,000 counterfeit and infringing products in its first month.

“With our rise in popularity coupled with a global increase in counterfeiting, we have seen a sharp increase in counterfeit merchandise sold by unauthorized online retailers. We’ve taken an aggressive strategy of education and enforcement to protect our customers and our brand. OpSec’s online brand protection program gives us the market intelligence and enforcement mechanisms that have enabled us to shutdown rogue websites and remove counterfeit listings,” said Kevin Spreekmeester, vice president of Global Marketing for Canada Goose.

Counterfeit Canada Goose jackets do not protect the wearer from bitter cold conditions, but expose them to dangerous temperatures, frostbite, or worse. Instead of premium down filling and functional coyote fur, these counterfeit parkas and jackets have been found stuffed with “feather mulch” containing feathers, beaks and feet and are covered in bacteria and mildew. Furthermore, the fur ruffs on counterfeit jacket hoods can be trimmed with rabbit, cat and dog fur. Canada Goose employs ongoing efforts to educate consumers on counterfeit products including public awareness campaigns, published lists of rogue websites, and active social media dialogue through its Facebook group and other channels.

“We are pleased to be chosen as the brand protection provider for Canada Goose. In our online enforcement efforts thus far, we have a success rate of 98% for takedowns reported to Internet Service Providers and account suspensions requested of payment processors. OpSec is committed to supporting Canada Goose as their partner in the ongoing battle against counterfeiting,” said Tom Taylor, president of Brand Protection for OpSec Security.

Canada Goose employs a comprehensive brand protection program including cooperation with global customs authorities, investigations of unauthorized retailers, shutdown of rogue online websites, removal of illegal online auction listings, and physical product security measures. Authentic Canada Goose products are sold exclusively through authorized retailers, as published on its website. Consumers need to beware that unauthorized online retailers and many listings on auction sites, such as eBay, iOffer, Craigslist, Kijiji, and parkastore.com, are not genuine Canada Goose products.

About OpSec Security
OpSec Security, Inc. is a wholly-owned division of OpSec Security Group plc (London AIM: OSG). OpSec Security is the global leader in providing anti-counterfeiting technologies as well as solutions and services for physical and online brand protection to over 300 companies across industry sectors and over 50 governments worldwide. The Group operates manufacturing facilities and laboratories in the USA and the UK, and has sales operations in the Americas, Europe, and Asia. For more information, please see www.opsecsecurity.com, or contact Terri Mock, +1-617-226-3000, or tmock@opsecsecurity.com.

About Canada Goose
For over 50 years, Canada Goose has been committed to producing the best extreme weather outerwear in the world; proudly made in Canada. From the South Pole research facilities and the Canadian High Arctic, to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Canada Goose supports Polar Bears International as well as a number of charitable organizations and outdoor ventures that provide commitment to Arctic stewardship and the environment. Ask Anyone Who Knows. For more information on Canada Goose, please contact Cameron Gordon at High Road Communications, +1-416-644-2252, or
cameron.gordon@highroad.com.