Cam Neely Joins GenuOne Team

NHL Legend to Consult with Brand Security Firm
Boston, MA - July 25, 2000

GenuOne, Inc., a provider of technology-based solutions that fight counterfeiting, product diversion and licensing fraud in the physical world and on the Internet, today announced that former NHL superstar, Cam Neely, has joined its Board of Advisors as a consultant. Neely will provide insight and expertise in sports marketing for GenuOne as it offers its brand security solutions to sporting goods manufacturers and high profile personalities within sports industry.

"I'm looking forward to working with GenuOne and its Board in this chapter of my professional life," said Cam Neely. "I believe that my experience in the sports world will provide insight on sports licensing, as well as offer GenuOne a unique perspective on the sports industry and its related product marketing business, as a whole."

For sporting goods and equipment companies conducting business on a global basis, failure to appreciate the full scope of the brand protection problem can result in severe financial losses and contribute to brand erosion. GenuOne partners with clients to develop strategic Brandsecure™ solutions that integrate GenuOne's best-of-breed technologies with its value-added services to build, maintain or regain the integrity of a company's brand.

"We at GenuOne are very excited about Cam joining our team," said Jeffrey Unger, CEO of GenuOne. "Cam has agreed to offer his initiative and insight - the same qualities that enabled him to become a leading player with the National Hockey League -- toward helping GenuOne become the leading player in brand security for the sports industry. We look forward to a long and productive relationship with Cam."

Combining its innovative technologies with its expertise in manufacturing, logistics and intelligence, GenuOne works with clients to design and execute a customized strategic plan, based on an assessment of their specific needs, to ensure brand security.

"We are very pleased to bring together an athlete of Cam's caliber with a quality company like GenuOne," said Kim Zayotti, senior director of athletic marketing for Woolf Associates. "This kind of a relationship, focusing on a crucial aspect of the sports business, provides Cam with an additional, positive outlet for his expertise and viewpoint on the sports industry."

GenuOne Methodology

GenuOne's brand security solutions are based on a clear set of strategic objectives that ensure a deep understanding of a client's needs and objectives. GenuOne's delivery model is a proactive methodology entitled the Brandsecure™ Solution. This solution is divided into four segments: GenAssist™, GenuGuard™, GenuNet.com™ and GenuTrack™. Each segment supports the GenuOne goal of helping corporations to mitigate the risks of conducting business in a global economy.

In addition to sporting goods and equipment, GenuOne is targeting a number of other markets for its solutions. These markets include brand name apparel, cosmetics, business consumables and luxury brands.

About GenuOne
GenuOne is an innovative provider of comprehensive brand security solutions, offering a fully integrated approach to intellectual property protection. Its technology and integration services maximize brand dominance and minimize counterfeiting, product diversion, licensing/royalty fraud and intellectual property theft in the physical world and on the Internet. GenuOne's authentication, tracking and control technologies combined with its integration services allow companies to monitor products throughout the supply chain cycle, from the initial manufacturing process to the retailers' shelves, as well as on the Internet. GenuOne has developed strategic, Brandsecure™ solutions for companies including New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox Corporation. Its solutions have empowered these companies to protect the integrity of their brands. Visit the GenuOne website at www.genuone.com.

About Woolf Associates
Founded over 30 years ago by sports agent pioneer Bob Woolf, Woolf Associates provides athlete representation services, corporate consulting, event and sponsorship management, retail promotions, television packaging, public relations and corporate hospitality. Working closely with corporate clients to analyze and define their objectives, Woolf Associates develops results-based integrated sports and entertainment marketing programs. In addition, Woolf Associates provides contract negotiation, marketing, public relations and personal services to help professional athletes achieve their goals on and off the playing field. Woolf Associates is featured on the World Wide Web at www.woolfassociates.com.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. The Company assumes no obligation to update the information contained in this press release.