GenuOne Evolves Company Brand to Reflect Success

GenuOne, Inc., a leading provider of brand security technologies to combat counterfeiting, diversion and intellectual property theft, has evolved its corporate image to reflect the recent acquisition of Certus International and the growing client base for their applications. GenuOne, founded in 1998, has grown to include an Advance Development Lab in Princeton, New Jersey and now maintains offices around the world. This internal growth has been fueled by the unprecedented growth of new accounts.

Over the past 5 years, the anti-counterfeiting, anti-diversion industry has been witness to remarkable growth both in its ranks and in the ranks of those it fights against. As worldwide understanding of this $250 billion a year problem has grown, numerous companies have tried to answer the call. With the expansion of the Internet, solving this problem has become even more difficult. GenuOne stands alone in fighting anti-counterfeiting and anti-diversion not only in the real world, but also online. The new corporate image reflects the leadership role that GenuOne has assumed.

GenuOne has also refined its corporate image to educate business partners, clients and the general public to issues facing the global marketplace. The new imagery will ensure consumer confidence and certainty whenever and wherever the GenuOne logo is seen. The spheres, which adorn the top of the logo, represent the secure value chain that GenuOne proactively protects for each of its clients. By securing every step along the life of a product, GenuOne is able to help improve customer satisfaction while stimulating consumer spending.

Due to individual product characteristics, multi-level manufacturing processes, global distribution channels and specific economics each industry is subject to unique threats. The pharmaceutical industry faces major counterfeiting problems resulting in civil liability cases where awards could be in the tens of million if not hundreds of millions of dollars. The Automotive and Aerospace industry face counterfeiting that results in the loss of billions of dollars and hundreds of thousands of jobs. Technology manufacturers are forced to deal with counterfeit component parts that threaten the integrity of their products and their client's business. GenuOne is answering the call to protect private business and the public good, allowing the authentication and tracking of products throughout every step leading to the end consumer.

As GenuOne evolved to face the ever-larger problem of counterfeiting and diversion, its new corporate image has evolved. GenuOne has positioned itself as the global source and supplier for 21st Century technologies that will protect the private business and the public.

About GenuOne
GenuOne systems enable companies to secure their value chain from counterfeiting, product diversion and intellectual property theft in the physical world and on the Internet. GenuOne's portfolio of technologies for comprehensive authentication and tracking of products helps GenuOne's clients minimize price, channel and brand erosion, customer dissatisfaction, and loss in shareholder value. For more information, please visit www.genuone.com.