GenuOne Participated in Retail Industry Leaders Association's Loss Prevention, Auditing & Safety Conference

GenuOne, a provider of brand protection management solutions, participated in the Retail Industry Leaders Association's Loss Prevention, Auditing and Safety 2006 conference which was held in Orlando, Florida.
Stephen Polinsky, vice president of sales for GenuOne, co-presented with Rhett Asher, vice president, retail operations & loss prevention, RILA and Kevin McMenimen, president, RuMe Interactive Corporation at the break out session on "RILA InfoShare," on March 23, 2006 from 9:30 a.m. to 10:30 a.m. EST.

The joint presentation provided information on the impact of Internet monitoring, information systems and cross collaboration and communication among executives on the effectiveness of loss prevention efforts industry-wide.

GenuOne's GenuNET Auction monitoring service helps retailers and manufacturers proactively identify sellers offering top shrinkage products within auction sites. GenuNET's automated searching, robust filtering and customizable alert capabilities enable users to save time and respond more quickly and effectively to harmful activity.

The session covered practical tips for integrating an auction monitoring solution to proactively identify sellers offering stolen product within auction sites.

"Theft and other illegal activities are an enormous financial drain on the retail industry," said Stephen Polinsky, vice president of sales, GenuOne. "Although this has always been a problem, the Internet provides an easy way for criminals to move vast amounts of stolen products with minimal oversight. The combination of InfoShare and GenuOne's GenuNET Auction module make great components of a loss prevention program for retailers."

Polinsky commented on the impact the Internet has had on the problem, as well as how retailers can benefit from using GenuNET Auctions in partnership with InfoShare.

About GenuOne:
GenuOne provides brand protection management solutions that help Global 2000 companies reduce counterfeiting, gray market diversion, product theft and intellectual property infringement. With its GenuNET and SourceGuard products, GenuOne offers the only comprehensive brand protection solution to protect assets throughout a global supply chain and on the Internet. Established in 1999, GenuOne currently tracks hundreds of millions of unique products across four continents and across the Internet. GenuOne's clients include major corporations in the footwear and apparel, luxury goods, pharmaceuticals and consumer electronics industries. GenuOne can be found at www.genuone.com.