GenuOne to share insight on integrated anticounterfeiting strategies at authentication forum

Boston, MA - March 10, 2006

GenuOne, a provider of brand protection management solutions, will participate in the first Authentication Connections Forum in Tampa, FL. Jeffrey Unger, CEO of GenuOne, will present the "Breaking the Internet Connection" session, which will take place on March 30, 2006 from 3:30 p.m. to 4:00 p.m. EST.

"The anti-counterfeiting industry is rapidly growing to combat the flood of counterfeit products that are being produced and sold around the world," said Jeffrey Unger, CEO of GenuOne. "The multitude of e-commerce platforms makes it easier for counterfeit goods to slip through the cracks, making it difficult for brand owners and marketers to safeguard the authenticity of their products. Fortunately, there are customizable online and offline authentication technologies available to them to combat this threat."

Jeffrey Unger will address how Internet monitoring supports an integrated anti-counterfeiting strategy and can work in synergy with other authentication technologies. Unger will also offer perspective on the role the Internet plays in connecting counterfeiters and grey marketers to both willing and innocent customers.

"A comprehensive brand protection strategy should include authentication tools that track products through the manufacturing process, the supply chain and various e-commerce platforms. Internet monitoring has definitively emerged as an important element for early warning and detection of fraudulent activity," Unger concluded.

About GenuOne:
GenuOne provides brand protection management solutions that help Global 2000 companies reduce counterfeiting, gray market diversion, product theft and intellectual property infringement. With its GenuNET and SourceGuard products, GenuOne offers the only comprehensive brand protection solution to protect assets throughout a global supply chain and on the Internet. Established in 1999, GenuOne currently tracks hundreds of millions of unique products across four continents and across the Internet. GenuOne's clients include major corporations in the footwear and apparel, luxury goods, pharmaceuticals and consumer electronics industries. GenuOne can be found at www.genuone.com.