OpSec Security Chosen by Victoria Racing Club to Safeguard Brand Integrity of Emirates Melbourne Cup


Posted on 16 November 2010

Comprehensive Intellectual Property Enforcement Program Protects Australia’s Premiere Sporting and Social Event


BOSTON – OpSec Security, the global leader in anti-counterfeiting and brand protection, announced its selection by Victoria Racing Club (VRC), host of the Emirates Melbourne Cup and Melbourne Cup Carnival, Australia’s most celebrated sporting and social event, to provide intellectual property infringement monitoring services for all VRC brands and trademarks.

“This year is the Melbourne Cup’s 150th celebration, and we intend to uphold the legacy of the Cup as Australia’s most prestigious and established racing event. As a leader in world racing, we have appointed OpSec Security as our official brand security provider to protect our brand reputation and the interests of all our stakeholders. We chose OpSec because of their experience in brand protection for the Olympic Games, as well as other major sporting events and sports leagues in the U.S., Europe, and across the globe,” said Dale Monteith, Chief Executive, Victoria Racing Club.

“OpSec is proud to be selected by the Victoria Racing Club to safeguard both the Melbourne Cup Carnival as a premiere sporting and social event, along with Flemington Racecourse as a world-class event and racing venue. We have implemented a best-in-class program to combat brand abuse from illegitimate entities seeking to benefit from unauthorized association with the Victoria Racing Club,” said Tom Taylor, President, Brand Protection, OpSec Security. “We are pleased to help ensure the success of the Melbourne Cup Carnival by protecting their intellectual property interests and preserving their high standards of event services, tourism offerings, and economic benefits.”

The VRC brand protection program consists of comprehensive Internet monitoring services to identify intellectual property infringements of VRC registered trademarks, taglines, logos, and domain names. A significant number of infringements have been detected, and follow-up enforcement actions are being actively pursued to prevent misuse of VRC trademarks for online betting and wagering sites, unauthorized promotion of travel packages, and other illegitimate uses.


About OpSec Security
OpSec Security, Inc. is a wholly-owned division of OpSec Security Group plc (London AIM: OSG). OpSec Security is the global leader in providing anti-counterfeiting technologies as well as solutions and services for physical and online brand protection to over 300 companies across industry sectors and over 50 governments worldwide. The Group operates manufacturing facilities and laboratories in the USA and the UK, and has sales operations in the Americas, Europe, and Asia. For more information, please see www.opsecsecurity.com, or contact Terri Mock, +1-617-226-3000, or tmock@opsecsecurity.com.

About Victoria Racing Club
Victoria Racing Club is host of the Melbourne Cup Carnival, Australia’s most celebrated sporting and social event, combining the very best of what Melbourne has to offer – food, wine, sport, business, social interaction and fashion – all connected by a four-day racing event including the richest handicap race in the world, the Emirates Melbourne Cup. For further details, contact Emily Morris, Senior Manager Media and PR – VRC on +61 0438 700 297 or e.morris@vrc.net.au.